Creators House @ Martha’s Vineyard
Creators House, a Content For Change event series, honors and celebrates our content across the Paramount ecosystem, the storytellers behind and in front of the camera and industry and content leaders by engaging in conversations that lead to strategies for equitable content and provides a safe space to shape the stories ahead. For more info on Creators House events email - creatorshouse@paramount.com
Events
What:
11-12pm: State of Creators Economy Panel
12-2pm: Content for Change and Uptown Present: Creators Unite a Luncheon sponsored by Paramount, Comcast & Rocket Mortgage
2-3pm: Say It Loud Panel
4-5pm: Secure the Bag Panel
5-8pm: Reception: A Tribute to Bob Marley sponsored by Paramount Pictures – music by
DJ SussOne
Event Details:
11-12pm: State of the Creators Economy: How Creator’s Survive and Thrive Through the 3 E’s (Exploitation, Extraction & Erasure)
Creators are the new athletes. People connect with authentic stories and brands have learned that these stories hold great value when products and perspectives are being shaped. In an abundance of unlimited content and opportunities for brand partnerships, we must ensure that diverse and inclusive storytelling is at the forefront and creators who produce this content understand the business of it all.
Diverse and equity in storytelling are key pillars of what drives the content and creative supply chain at Paramount. Paramount recognized the media’s influence and launched a campaign – Content for Change – started by BET under Scott Mills leadership that expanded to a company wide initiative to shape cultural and community values. Content for change exists to counteract bias on- and off-screen to transform how the world sees people — and help to create a more equitable society.
The Content for Change team brings together a collective group of amazing creators and industry executives to have a real conversation on the state of the creators economy to help creators/artists avoid brand exploitation and erasure – and instead, understand the value of their brand to impact the future of content creation. Panelists include:
Moderator: Melissa C. Potter, Vice President Strategy and Impact at Paramount
Karl Carter, CEO and Founder, Snake Nation
Twanna Harris, CEO, Tribal Good
Derrick Johnson, President of the NAACP
Kenya Parham, Global Vice President of Community and Partnerships, SPILL
Alexis Kerr, Vice President of the Mahogany Brand, Hallmark Card, Inc.
2-3pm: Say it Loud: The Power of Authentic Storytelling and How Narrative Shapes the Culture
The power in our different lived experiences connects us and is elevated when we create spaces where those diverse and inclusive narratives are seen, felt and heard. It’s important for us to ensure that content reflects the world we live in today and creators are given the voice to produce authentic stories that help shape and impact the culture.
We understand the importance of creating authentic, culture-driven spaces in order to enact real change. Paramount recognized the media’s influence and launched a campaign – Content for Change – started by BET under Scott Mills leadership that expanded to a company wide initiative to shape cultural and community values. Content for change exists to counteract bias on- and off-screen to transform how the world sees people — and help to create a more equitable society.
The Vineyard is a perfect space to bring together industry change makers and creators to dialogue on the power of storytelling and how we must continue to amplify diverse and inclusive stories that represent all of us. Panelists include:
Moderator: Crystal Barnes, Senior Vice President,
Corporate Social Responsibility and Environmental, Social and Governance (ESG) at Paramount
Rashad Robinson, President, Color Of Change
Bree Frank, President & Founder, Hue You Know
Kamala Avila-Salmon, Head of Inclusive Content for the Motion Picture Group, Lionsgate
Jeffery Wallace, President and CEO of LeadersUp
4-5pm: Secure the Bag: Tips and Resources to Help Creators Build Their Financial Future
The saying “mo’ money, mo’ problems” is not only a popular song hook from the 90’s – it’s a reality for some who do not have the access to the right financial education, to help navigate their money and build financial wealth for the future. This also holds true for content creators who are building their brands and those who have established consistent paid partnerships.
Financial education conversations and resources are extremely necessary for content creators across the industry to ensure creators/artists are capitalizing off their content and most importantly, able to sustain a career creating authentic content that helps shape perspectives and change the world.
The Content for Change team brings together an incredible group of financial experts to give creators/artists advice on how to build commerce, protect your brand and continue to create diverse and inclusive content that impacts and shifts the culture and Industry forward.
Paramount recognized the media’s influence and launched a campaign – Content for Change – started by BET under Scott Mills leadership that expanded to a company wide initiative to shape cultural and community values. Content for change exists to counteract bias on- and off-screen to transform how the world sees people — and help to create a more equitable society.
Panelists include:
Moderator: Jeff Marshall, Chief Diversity Officer, Head of Diversity,
Equity & Belonging at UM Worldwide
Nolan Williams, CEO and Founder, WaymakersUSA, The NFT Project
Benjamin Carlton, Co-Founder, BMe Community
Myiea Coy, Senior Vice President of Television, Confluential Films
Dale A. Burnett, Co-founder & Managing Director, BIG Equity Investor
