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The characters we haven't met. The stories left untold. Using research and data to inform a new wave of inclusive storytelling, Content for Change will transform how the world sees people.

SHAPING THE FUTURE

Content for Change is using data-driven insights to transform the Paramount creative ecosystem—from the content we produce to the creative supply chain that powers it to the culture that underpins everything we do.

behind the change

Learn how fellows in the very first class of Content for Change Academy are fulfilling their creative potential and making a difference while they do it.

Shamar Darden, Content for Change Academy

Working with CBS Sports taught me that there are so many paths in production—whether in the office, behind the camera, in front of the camera, or away from the camera. There are many places to land and roles to grow in.

Shamar Darden, Content for Change Academy

Because of the Content for Change Academy, I am a better creative thinker. I have new relationships. And, I earned the position as a PA with BET.

Tenia Hardy, Content for Change Academy

Marvin Hernandez, Content for Change Academy

Content for Change opened my eyes to the many opportunities a production provides. Thanks to this program, I have gained a stronger understanding of where I want to  fit in within this industry.

Marvin Hernandez, Content for Change Academy

Georgia-Rae Lyken, Content for Change Academy

Before the Academy, I was unaware of how much work and effort go into content like promos and trailers. I'm beyond excited to carry all my new skills, connections, and experiences into my next professional role.

Georgia-Rae Lyken, Content for Change Academy

Join the movement to help us create Content for Change.

GET INVOLVED

For forty five years, BET has been a unifying space for Black people to be seen, heard, showcased, and celebrated. We will continue to utilize the full breadth of our capabilities and partnerships to drive an inclusive, global culture through content.

Scott Mills

CEO, BET