Transform how the world sees people

  • Manifesto

    Media shapes minds. In good ways. Bad ways. And ways we have yet to understand. We know that with that kind of power comes a responsibility to take action.

    Content for Change was set in motion by BET to break down the societal narratives that allow for racism and hate to exist. Now, the entire Paramount family is joining forces to support and amplify this work. We’re starting inside our own walls and leading the industry to ignite systemic change.

    We’re digging deeper to create narratives that express the full, complex spectrum of identity. And we’re challenging the media world to join us in using the power of storytelling to change the way people think. Together, we can reach screens everywhere with content that will change the way the world sees people.

    Here’s how our President & CEO Bob Bakish publicly asserted our commitment to bringing more inclusion to media:


  • About Content for Change

    Paramount's Content for Change is a global companywide, cross-brand initiative that seeks to use the power of the company’s content creation ecosystem to break down the narratives that enable intolerance, hurtful stereotypes, and systemic racism to exist and grow. Content for Change is centered on using scientific research, rigor, and data to transform Paramount's creative ecosystem across three pillars—the content it produces, the creative supply chain that powers it, and the culture that underpins everything the company does.

    The companywide initiative is informed and inspired by BET’s groundbreaking Content for Change campaign. BET created the campaign in 2020 at a moment of national reckoning, building on its 40-year history of trailblazing leadership in audience education and celebration of Black excellence. In partnership with corporate, civil rights, and social justice organizations, the campaign leverages BET’s unique position and platforms to positively impact social justice outcomes for Black Americans and supports the creation, distribution, marketing, and promotion of content that will help drive the critical changes needed to eliminate systemic racism and inequality in America.

  • About Paramount & Its Commitment to Diversity, Equity & Inclusion

    Paramount is a leading global media and entertainment company that creates premium content and experiences for audiences worldwide. Its portfolio includes iconic consumer brands, such as CBS, SHOWTIME, Paramount Pictures, Nickelodeon, MTV, Comedy Central, BET, Paramount+, and Pluto TV, among others. The company delivers the largest share of the US television audience and boasts one of the industry's most important and extensive libraries of TV and film titles. In addition to offering innovative streaming services and digital video products, Paramount provides powerful capabilities in production, distribution, and advertising solutions.   
    Paramount believes that to best serve its audiences, employees, communities, and partners it must reflect, celebrate, and elevate the diversity of all people. Because of this, the company strives to make diversity, equity, and inclusion part of who it is: woven into the fabric of its workforce and culture, seen in the content it creates and the partners it works with, and reflecting the many audiences and communities it serves. The company’s commitment to DE&I is central to its business, a cornerstone of its culture, and will remain foundational to its future.  
    Visit paramount.com/inclusion to learn more about its efforts.