Media shapes minds. In good ways. Bad ways. And ways we have yet to understand. We know that with that kind of power comes a responsibility to create narratives that express the full, complex spectrum of identity.

Paramount's Content for Change is a companywide, cross-brand initiative that seeks to use the power of the content creation ecosystem to break down the narratives that enable intolerance and hurtful stereotypes. Content for Change is centered on using research, rigor, and data to transform Paramount's creative ecosystem across three pillars—the content it produces, the creative supply chain that powers it, and the culture that underpins it all. The underlying belief is that this transformation will enable Paramount's content to more adequately reflect the needs and experiences of the audiences we serve.

The companywide initiative is informed and inspired by BET’s groundbreaking Content for Change campaign. BET created the campaign in 2020 at a moment of national reckoning, building on its 40-year history of trailblazing leadership in audience education and celebration of Black excellence. The companywide expression of this initiative challenges the media industry to create more inclusive stories and more accurate portrayals that can positively influence the way the world sees people. 

As a leading media and entertainment company with global reach, Paramount drives meaningful social impact through our brands, our content, and our people. Inclusion and belonging are central to our success—they are a part of our company's legacy and integral to our future.

Inclusion is a shared journey that starts at the top with our leadership team and Board of Directors. With transparency and accountability as key requirements governing the way we operate, these leaders drive the programs and initiatives that carry our commitment forward.

Visit paramount.com to learn more about our efforts.