CFC x CBS x NFL
Paramount Global's Content for Change initiative seeks to counteract narratives that enable bias, stereotypes, and marginalization using the power of our content, the creative supply chain that powers it, and the culture that underpins everything we do. CFC and CBS Sports teamed up to showcase how NFL coaches and players make an impact off the field. The content premiered during NFL Today throughout the season and then aired across Paramount Global’s portfolio of networks and streaming platforms. The final vignette airs on CBS during the Super Bowl LVIII pregame show on February 11, 2024.
While Super Bowl LVIII descends upon Las Vegas, Paramount Global's Content for Change in partnership with Tribal minds will be launching Murals for the Change. The initiative will bring Indigenous stories to life through public artworks in Las Vegas, aiming to champion underrepresented voices and create a lasting visual legacy. Click here to learn more.