Paramount conducted a global study which explores how consumers around the world feel about representation on TV shows and movies. This project included a survey of over 15,000 people aged 13-49 in 15 countries around the world.

This study is a quantitative survey of 15,387 people aged 13-49 across 15 countries (Argentina, Australia, Brazil, Chile, Germany, Italy, Malaysia, Mexico, Netherlands, Nigeria, Poland, Singapore, South Africa, UK, USA), qualitative fieldwork in 7 countries (Argentina, Brazil, Chile, Netherlands, Singapore, South Africa and USA), 2021.